Why does my new shirt smell?

That odor you may smell on your new tee is a by-product of the custom printing method used to print the design. But don't fret! The odor from printing is just a temporary addition. Now that your tee is out of the confined space of the shipping bag, the printing smell will dissipate after a few days and a wash cycle.

Our apparel product printing process uses water-based NeoPigment™ inks that are 100% non-hazardous, toxin-free, and adhere to the strictest human health and environmental standards.

Because the ink is water-based, it is 100% biodegradable, contains no animal by-products, and is completely vegan-friendly. The printing process is entirely waterless and dry, which allows for a low environmental footprint, so no water is used or wasted.

We are working on a new printing ink that is completely odorless without sacrificing environmental standards or print quality (and a double bonus: it can print colors that are even more vibrant than before!) Once we switch to the new and improved ink, you won't experience this odor in the future.